Privacy Policy - Roof MD

Last Updated: April 20, 2026

1. Categories of Data Collected

Roof MD collects the following categories of information:

Identifiers: Name, physical address, email address, and phone number.
Commercial Information: Roofing service history, estimates provided, and insurance claim details.
Internet Activity: Browsing history, search history, and interactions with our website via Google Ads, Meta Ads, and Microsoft Clarity.
Geolocation: Approximate location based on IP address.

2. Disclosure of Tracking Technologies

Microsoft Clarity: Captures user interaction (clicks and scrolls) to improve site functionality. Data is anonymized.
Google Ads & Meta Pixel: Used for "retargeting" and conversion tracking. These tools allow us to measure the success of our advertising and show relevant offers to previous visitors.
Ally by Elementor: Uses a "preference cookie" to ensure your accessibility settings (like high contrast or font size) remain active during your visit.

3. Purpose of Processing

We process your data for the following business purposes:

To provide accurate roofing estimates and fulfill contracts.
To protect against fraudulent insurance claims or unauthorized site access.
To debug and repair website errors (via Clarity).
To advertise our services to interested homeowners (via Meta/Google).

4. Data Retention & Sharing

Retention: Lead information is retained for 7 years to comply with construction warranty requirements and tax laws.
Sharing: We do not sell your personal information. We share data only with "Service Providers" (e.g., our CRM or email host) who are contractually bound to protect your data.

5. SMS Consent & Privacy

By providing your phone number, you consent to receive project updates and scheduling information via SMS. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are strictly excluded from all third-party sharing.